W języku angielskim


PROF. DR HAB. ANDRZEJ POMYKALSKI
New Product Management
Management of Innovation
Technological Development and Globalization
Competing with New Products
Competitive Marketing Strategies
Relationship Marketing
Project Management (New Product)
Promotion, Public Relation, Sponsoring
Marketing Planning and Control in Organization (Profit – Nonprofit)
Marketing Management
Business Opportunities in Poland

DR PRZEMYSŁAW POMYKALSKI
Project finance
Venture capital and private equity
Financing entrepreneurship
Marketing of financial services
Valuation of companies
Financial analysis
Mergers and acquisitions
Financing R&D activities
EU financing

DR SEBASTIAN BAKALARCZYK
Banking innovations
Risk in banking 
Electronic banking
Investment banking
Financial Markets
Tools of the financial markets

DR URSZULA URBAŃSKA
Business to business marketing – overall analysis and selected applications
Marketing in services and non-profit organizations
Marketing research process
Pricing policies
Marketing channels analysis in the industrial/consumer market
Physical distribution (logistics and customer service)
Marketing communication (process and instruments) in the industrial/consumer market

DR INŻ. MARIA  WO¬NIAK-MALCZEWSKA
Management of innovations 
Developing and launching new products on the market
Management in biotechnology
The legal environment of business
Entrepreneurship
International marketing
Multicultural management
The functioning of companies in the EU